Google requires websites and apps to have a privacy policy, especially if they collect personal data or use Google services like Google Analytics or Google Marketing Platform’s pixels. The policy should clearly explain what data is collected, how it’s used, and how users can manage their information. For example, if using Google Marketing Platform’s pixels, the policy should outline how data is used for advertising, how third-party vendors like Google serve ads, and how users can opt out of cookie usage.
Key Requirements for Privacy Policies:
Transparency:
Policies must be clear, accurate, and easy for users to understand.
Data Collection Disclosure:
Clearly state what types of personal data are collected, stored, and shared, and for what purposes.
Data Usage Explanation:
Explain how the collected data is used, including for personalization, advertising, and other services.
User Rights:
Inform users about their rights, such as the right to access, rectify, or delete their data.
Third-Party Disclosure:
If using third-party services like Google Analytics or Google Marketing Platform, disclose the use of cookies and other tracking technologies, and how users can manage their preferences.
Accessibility:
The privacy policy should be easily accessible to users, typically via a link in the website footer or the app’s “About” section.
Specific Google Requirements:
Google Play Store:
Requires apps to have a privacy policy that discloses data collection, storage, and sharing practices.
Actions on Google:
Requires all Actions to have a privacy policy linked in the Directory, detailing data collection and usage related to the Action.
Google Analytics:
Requires clear disclosure of the use of analytics, data collection and processing methods, and the use of cookies.
Google Marketing Platform (Pixels):
Requires disclosure of how data is used for advertising, how third-party vendors serve ads, and how users can opt out of cookies.
In essence, Google wants to ensure users are informed about how their data is handled when they interact with websites and apps that utilize Google services or collect personal information.